Bridging the Gap: Research & Real-World Needs | Helmholtz School for Innovation and Entrepreneurship | Online

What: Bridging the Gap: Research & Real-World Needs | Helmholtz School for Innovation and Entrepreneurship

When: June 10 | 10 am - 12 pm

Where: Online

Who: For curious and ambitious researchers looking to explore how their work can create real-world impact beyond the lab. 

Info: As a researcher, you’re solving complex problems—but how do you know if your innovation truly meets a real-world need? Traditional market research often falls short in understanding why customers adopt new technologies. This is where the Jobs to Be Done (JTBD) framework comes in.In this interactive session, you’ll learn how to uncover the hidden motivations behind customer decisions and apply entrepreneurial thinking to make your research more impactful. Through real-world examples, we’ll explore:

• Why customers “hire” technologies to solve specific problems
• How to move beyond technical features to address real business needs
• How researchers can apply JTBD to explore commercialization opportunities

Registration:more information here